The Power of Visual Identity: More Than Meets the Eye

Visual identity is one of the most crucial aspects of building a strong brand. Let’s face it: in the ...

Building a Brand Core | Elevation's Guide to Brand Building Part 1

A skyscraper needs a sturdy foundation. A towering oak needs deep roots. A Crunchwrap Supreme needs a ...

How do you build a great brand?

This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ...

M&M’s made a mess last week, and for once it’s not because I dropped some in the seat of my car and ...

There are two constants in business: change and rebrands.

Finish this sentence:

The Funny Thing About Funny Things Humor is one of our most fundamental forms of communication. Within ...

There’s a great essay called “1,000 True Fans” that makes an interesting point: as a creator, all you ...

Anyone involved with branding knows that we are well past the era where knowledge of a product or ...

While the terms rebranding and a brand refresh are sometimes used interchangeably, we think of a brand ...