--- title: Elevation Blog | Brett Rakestraw description: Brett is the Director of Strategy at Elevation - a creative company. He's currently looking for a home in the metaverse, and he's a 'jpeg collector.' --- [![](https://blog.thisiselevation.com/hs-fs/hubfs/Elevation_Logo_ACC_blk-2.png?width=139&height=50&name=Elevation_Logo_ACC_blk-2.png)](https://thisiselevation.com/) - [Work](https://thisiselevation.com/#elevation-portfolio) - [About](https://thisiselevation.com/about-our-studio) - [Float](https://thisiselevation.com/float) - [Blog](https://blog.thisiselevation.com/) - [Contact](https://thisiselevation.com/contact) ### The Elevation Blog Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand. Who said hard work shouldn't also be fun? ## Brett Rakestraw ![Brett Rakestraw](https://blog.thisiselevation.com/hubfs/LinkedIn%20Avatar_5.jpg) Brett is the Director of Strategy at Elevation - a creative company. He's currently looking for a home in the metaverse, and he's a 'jpeg collector.' Find me on: ### Recent Posts [![The Dynamics of Brand Ownership - featured image](https://blog.thisiselevation.com/hubfs/The%20Dynamics%20of%20Brand%20Ownership.png)](https://blog.thisiselevation.com/the-dynamics-of-brand-ownership-how-brands-and-customers-co-create-value) # [The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value](https://blog.thisiselevation.com/the-dynamics-of-brand-ownership-how-brands-and-customers-co-create-value) This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ... [Read More](https://blog.thisiselevation.com/the-dynamics-of-brand-ownership-how-brands-and-customers-co-create-value) [![Image-The-Rise-of-AI-Image-Generation](https://blog.thisiselevation.com/hubfs/Banner%20Template%20(3).png)](https://blog.thisiselevation.com/how-to-stay-curious-the-rise-of-ai-image-generation) # [How to Stay Curious: The Rise of AI Image Generation](https://blog.thisiselevation.com/how-to-stay-curious-the-rise-of-ai-image-generation) This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on The ... [Read More](https://blog.thisiselevation.com/how-to-stay-curious-the-rise-of-ai-image-generation) [![The Sandbox Hero Banner](https://blog.thisiselevation.com/hubfs/The-Sandbox-Overview-Banner.jpg)](https://blog.thisiselevation.com/meta-virtual-worlds-an-overview-of-the-sandbox) # [Meta-virtual worlds: An overview of The Sandbox](https://blog.thisiselevation.com/meta-virtual-worlds-an-overview-of-the-sandbox) Any definition of the eventual metaverse includes the emergence of 3D modeled virtual world platforms to ... [Read More](https://blog.thisiselevation.com/meta-virtual-worlds-an-overview-of-the-sandbox) [![A scene from Decentraland](https://blog.thisiselevation.com/hubfs/Decentraland-Banner.jpg)](https://blog.thisiselevation.com/meta-virtual-worlds-an-overview-of-decentraland) # [Meta-virtual worlds: An overview of Decentraland](https://blog.thisiselevation.com/meta-virtual-worlds-an-overview-of-decentraland) The first question that comes up when discussing the metaverse is generally, “what is the metaverse?” ... [Read More](https://blog.thisiselevation.com/meta-virtual-worlds-an-overview-of-decentraland) [![](https://blog.thisiselevation.com/hubfs/AI-Generators-Social.jpg)](https://blog.thisiselevation.com/ai-image-generators) # [The dawn of great AI image creation is here. What does it mean for the future of design?](https://blog.thisiselevation.com/ai-image-generators) When I saw the early tests for AI image generation using text prompts, I was both excited and ... [Read More](https://blog.thisiselevation.com/ai-image-generators) [![](https://blog.thisiselevation.com/hubfs/Doodles-Hero-1.png)](https://blog.thisiselevation.com/building-a-web3-native-brand-doodles) # [Building a web3 native brand: A deep dive into Doodles](https://blog.thisiselevation.com/building-a-web3-native-brand-doodles) When the NFT craze began to take off in the spring of 2021, most people didn’t know that NFTs had been ... [Read More](https://blog.thisiselevation.com/building-a-web3-native-brand-doodles) [![](https://blog.thisiselevation.com/hubfs/Brands-NFTs-Banner.png)](https://blog.thisiselevation.com/how-brands-are-getting-nfts-right) # [How Brands Are Getting NFTs Right](https://blog.thisiselevation.com/how-brands-are-getting-nfts-right) It’s been just over a year since the digital artist known as Beeple sold an NFT for $69 million dollars. ... [Read More](https://blog.thisiselevation.com/how-brands-are-getting-nfts-right) [![](https://blog.thisiselevation.com/hubfs/Banner%20Template%20(1).png)](https://blog.thisiselevation.com/nostalgia-branding-bridging-the-past-and-the-future) # [Nostalgia Branding: Bridging the Past and the Future](https://blog.thisiselevation.com/nostalgia-branding-bridging-the-past-and-the-future) This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ... [Read More](https://blog.thisiselevation.com/nostalgia-branding-bridging-the-past-and-the-future) [![](https://blog.thisiselevation.com/hubfs/Metaverse-Brand-Hero-1.jpg)](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-4-brand-activations) # [Brands and Marketing in the Metaverse - Part 4: Brand Activations](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-4-brand-activations) In part two of our series, we covered commerce in the metaverse. In part three, we talked about ... [Read More](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-4-brand-activations) [![](https://blog.thisiselevation.com/hubfs/Metaverse%20Community%20Hero.png)](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-3-community) # [Brands and Marketing in the Metaverse - Part 3: Community](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-3-community) Right now, we are building the infrastructure for the metaverse. Not just the hardware and software ... [Read More](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-3-community) [![](https://blog.thisiselevation.com/hubfs/Metaverse%20Commerce%20Banner.png)](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-2-commerce) # [Brands and Marketing in the Metaverse - Part 2: Commerce](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-2-commerce) The rise of the digital age has brought with it massive growth in countless industries and generated ... [Read More](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-2-commerce) [![](https://blog.thisiselevation.com/hubfs/Metaverse-Post-Header-Blog-1.png)](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-1-overview) # [Brands and Marketing in the Metaverse - Part 1: Overview](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-1-overview) Welcome to the first installment in our 4 part series on the metaverse, and how it’s already affecting ... [Read More](https://blog.thisiselevation.com/brands-and-marketing-in-the-metaverse-part-1-overview) [All posts](https://blog.thisiselevation.com/all) [Next](https://blog.thisiselevation.com/author/brett-rakestraw/page/2) 404.221.1705 © Elevation 2023 | [Press](https://thisiselevation.com/press) | [Privacy](https://thisiselevation.com/privacy-policy)