The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

Branding vs Marketing - 4 crucial differences you need to know

Curious about the difference between branding and marketing? Even though many people use the two terms ...

5 Ways AI Can Boost Your Branding

Sorry, Hot Topic, but AI has been the hot topic this year. It turns out topical graphic tees and nerdy ...

Mission Mastery: How to write a mission statement to elevate your brand

How do you write a great mission statement? Whether you’re building a brand from scratch or you’re ...

Brand Orbit Through Strategic Content | Elevation's Guide to Brand Building Part 3

Do you know what really takes branding to the next level? An engaged audience.

Building a Brand Core | Elevation's Guide to Brand Building Part 1

A skyscraper needs a sturdy foundation. A towering oak needs deep roots. A Crunchwrap Supreme needs a ...

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ...

Elevation's Guide to Brand Building

How do you build a great brand?

Meta-virtual worlds: An overview of The Sandbox

Any definition of the eventual metaverse includes the emergence of 3D modeled virtual world platforms to ...

Meta-virtual worlds: An overview of Decentraland

The first question that comes up when discussing the metaverse is generally, “what is the metaverse?” ...

Building a web3 native brand: A deep dive into Doodles

When the NFT craze began to take off in the spring of 2021, most people didn’t know that NFTs had been ...

Brands and Marketing in the Metaverse - Part 4: Brand Activations

In part two of our series, we covered commerce in the metaverse. In part three, we talked about ...