The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

The Power of Visual Identity: More Than Meets the Eye

Visual identity is one of the most crucial aspects of building a strong brand. Let’s face it: in the ...

How AI Inspired Elevation to Create the 2023 Promax Awards Opening Sequence

This week, the 2023 Promax North & Latin America Awards celebrated innovation, creativity, and ...

5 Street Artists Pioneering the Future of Design | People & Artifacts

So far in People & Artifacts - A Design Deep Dive, we’ve focused on mainstream designers. Legends ...

Branding vs Marketing - 4 crucial differences you need to know

Curious about the difference between branding and marketing? Even though many people use the two terms ...

5 Ways AI Can Boost Your Branding

Sorry, Hot Topic, but AI has been the hot topic this year. It turns out topical graphic tees and nerdy ...

Mission Mastery: How to write a mission statement to elevate your brand

How do you write a great mission statement? Whether you’re building a brand from scratch or you’re ...

Brand Orbit Through Strategic Content | Elevation's Guide to Brand Building Part 3

Do you know what really takes branding to the next level? An engaged audience.

5 Designers Who Redefined Brand Identity | People & Artifacts

When it comes to branding, identity is everything.

Building a Brand Core | Elevation's Guide to Brand Building Part 1

A skyscraper needs a sturdy foundation. A towering oak needs deep roots. A Crunchwrap Supreme needs a ...

Should Writers use AI tools like ChatGPT?

I'm James Grosch, and I'm a writer at Elevation. I've seen a lot of new technologies hit the market over ...

The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value

This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ...