--- title: Elevation Blog --- [![](https://blog.thisiselevation.com/hs-fs/hubfs/Elevation_Logo_ACC_blk-2.png?width=139&height=50&name=Elevation_Logo_ACC_blk-2.png)](https://thisiselevation.com/) - [Work](https://thisiselevation.com/#elevation-portfolio) - [About](https://thisiselevation.com/about-our-studio) - [Float](https://thisiselevation.com/float) - [Blog](https://blog.thisiselevation.com/) - [Contact](https://thisiselevation.com/contact) ### The Elevation Blog Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand. Who said hard work shouldn't also be fun? [![](https://blog.thisiselevation.com/hubfs/VISUAL%20IDENTITY.jpg)](https://blog.thisiselevation.com/the-power-of-visual-identity-more-than-meets-the-eye) # [The Power of Visual Identity: More Than Meets the Eye](https://blog.thisiselevation.com/the-power-of-visual-identity-more-than-meets-the-eye) Visual identity is one of the most crucial aspects of building a strong brand. Let’s face it: in the ... [Read More](https://blog.thisiselevation.com/the-power-of-visual-identity-more-than-meets-the-eye) [![](https://blog.thisiselevation.com/hubfs/Promax%20Awards%20Banner.png)](https://blog.thisiselevation.com/2023-promax-awards-opening-sequence-bts-ai-inspired) # [How AI Inspired Elevation to Create the 2023 Promax Awards Opening Sequence](https://blog.thisiselevation.com/2023-promax-awards-opening-sequence-bts-ai-inspired) This week, the 2023 Promax North & Latin America Awards celebrated innovation, creativity, and ... [Read More](https://blog.thisiselevation.com/2023-promax-awards-opening-sequence-bts-ai-inspired) [![Street Artists Design Deep Dive - Elevation](https://blog.thisiselevation.com/hubfs/Street-Artists-that-Influenced-Design---People-and-Artifacts---Elevation-Design-Blog.jpg)](https://blog.thisiselevation.com/street-artists-deep-dive) # [5 Street Artists Pioneering the Future of Design | People & Artifacts](https://blog.thisiselevation.com/street-artists-deep-dive) So far in People & Artifacts - A Design Deep Dive, we’ve focused on mainstream designers. Legends ... [Read More](https://blog.thisiselevation.com/street-artists-deep-dive) [![](https://blog.thisiselevation.com/hubfs/Branding-vs-Marketing-Differences-Elevation-Creative-Company.jpg)](https://blog.thisiselevation.com/branding-vs-marketing-4-crucial-differences) # [Branding vs Marketing - 4 crucial differences you need to know](https://blog.thisiselevation.com/branding-vs-marketing-4-crucial-differences) Curious about the difference between branding and marketing? Even though many people use the two terms ... [Read More](https://blog.thisiselevation.com/branding-vs-marketing-4-crucial-differences) [![](https://blog.thisiselevation.com/hubfs/AI-Branding-Guide-Elevation-Creative-Company.jpg)](https://blog.thisiselevation.com/5-ways-ai-can-boost-your-branding) # [5 Ways AI Can Boost Your Branding](https://blog.thisiselevation.com/5-ways-ai-can-boost-your-branding) Sorry, Hot Topic, but AI has been the hot topic this year. It turns out topical graphic tees and nerdy ... [Read More](https://blog.thisiselevation.com/5-ways-ai-can-boost-your-branding) [![](https://blog.thisiselevation.com/hubfs/How-to-write-a-powerful-mission-statement---Elevation-Creative-Company.jpg)](https://blog.thisiselevation.com/how-to-write-a-powerful-mission-statment) # [Mission Mastery: How to write a mission statement to elevate your brand](https://blog.thisiselevation.com/how-to-write-a-powerful-mission-statment) How do you write a great mission statement? Whether you’re building a brand from scratch or you’re ... [Read More](https://blog.thisiselevation.com/how-to-write-a-powerful-mission-statment) [![](https://blog.thisiselevation.com/hubfs/Brand-Orbit-Guide-Header---Elevation-Creative-Company.jpg)](https://blog.thisiselevation.com/brand-orbit-strategic-content-brand-building-guide-pt-3) # [Brand Orbit Through Strategic Content | Elevation's Guide to Brand Building Part 3](https://blog.thisiselevation.com/brand-orbit-strategic-content-brand-building-guide-pt-3) Do you know what really takes branding to the next level? An engaged audience. [Read More](https://blog.thisiselevation.com/brand-orbit-strategic-content-brand-building-guide-pt-3) [![](https://blog.thisiselevation.com/hubfs/Brand-Atmosphere-Elevation-Guide-To-Brand-Building.jpg)](https://blog.thisiselevation.com/creating-an-inviting-brand-atmosphere-elevations-guide-to-brand-building-part-2) # [Creating an Inviting Brand Atmosphere | Elevation's Guide to Brand Building Part 2](https://blog.thisiselevation.com/creating-an-inviting-brand-atmosphere-elevations-guide-to-brand-building-part-2) How does your audience experience your brand? [Read More](https://blog.thisiselevation.com/creating-an-inviting-brand-atmosphere-elevations-guide-to-brand-building-part-2) [![](https://blog.thisiselevation.com/hubfs/People-%26-Artifacts-Elevation-Design-Deep-Dive-Brand-Identity.jpg)](https://blog.thisiselevation.com/5-designers-who-redefined-brand-identity-people-artifacts) # [5 Designers Who Redefined Brand Identity | People & Artifacts](https://blog.thisiselevation.com/5-designers-who-redefined-brand-identity-people-artifacts) When it comes to branding, identity is everything. [Read More](https://blog.thisiselevation.com/5-designers-who-redefined-brand-identity-people-artifacts) [![Building-a-brand-core](https://blog.thisiselevation.com/hubfs/Guide%20to%20Brand%20Building%20-%20Planet%20Core.jpg)](https://blog.thisiselevation.com/building-a-brand-core-elevations-guide-to-brand-building-part-1) # [Building a Brand Core | Elevation's Guide to Brand Building Part 1](https://blog.thisiselevation.com/building-a-brand-core-elevations-guide-to-brand-building-part-1) A skyscraper needs a sturdy foundation. A towering oak needs deep roots. A Crunchwrap Supreme needs a ... [Read More](https://blog.thisiselevation.com/building-a-brand-core-elevations-guide-to-brand-building-part-1) [![Should writers use AI writing tools?](https://blog.thisiselevation.com/hubfs/Should-Writers-Use-AI-Elevation-Blog.jpg)](https://blog.thisiselevation.com/should-writers-use-ai-tools-like-chatgpt) # [Should Writers use AI tools like ChatGPT?](https://blog.thisiselevation.com/should-writers-use-ai-tools-like-chatgpt) I'm James Grosch, and I'm a writer at Elevation. I've seen a lot of new technologies hit the market over ... [Read More](https://blog.thisiselevation.com/should-writers-use-ai-tools-like-chatgpt) [![The Dynamics of Brand Ownership - featured image](https://blog.thisiselevation.com/hubfs/The%20Dynamics%20of%20Brand%20Ownership.png)](https://blog.thisiselevation.com/the-dynamics-of-brand-ownership-how-brands-and-customers-co-create-value) # [The Dynamics of Brand Ownership: How Brands and Customers Co-Create Value](https://blog.thisiselevation.com/the-dynamics-of-brand-ownership-how-brands-and-customers-co-create-value) This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ... [Read More](https://blog.thisiselevation.com/the-dynamics-of-brand-ownership-how-brands-and-customers-co-create-value) [All posts](https://blog.thisiselevation.com/all) [Next](https://blog.thisiselevation.com/page/2) 404.221.1705 © Elevation 2023 | [Press](https://thisiselevation.com/press) | [Privacy](https://thisiselevation.com/privacy-policy)