Looking Ahead: Advertising Trends in 2022
2021 has been the year of digital resilience. The global pandemic changed the advertising world as we ...
10 Questions to Ask Before Your Rebrand
There are two constants in business: change and rebrands.
Reasons Why Company Culture Matters For Your Branding
The world of branding and marketing creativity is pretty special. Since we deal in the currency of pop ...
Brands and Marketing in the Metaverse - Part 4: Brand Activations
In part two of our series, we covered commerce in the metaverse. In part three, we talked about ...
How the Metaverse Will Transform the Event Industry
The metaverse is here, and it is already making huge waves. From art to gaming to sports collectibles, ...
Brands and Marketing in the Metaverse - Part 3: Community
Right now, we are building the infrastructure for the metaverse. Not just the hardware and software ...
How to Take Your Style to the Next Level
Ok. So you’ve come to a realization. Your design could be better. Maybe you’re working on a brand ...
Brands and Marketing in the Metaverse - Part 2: Commerce
The rise of the digital age has brought with it massive growth in countless industries and generated ...
Brands and Marketing in the Metaverse - Part 1: Overview
Welcome to the first installment in our 4 part series on the metaverse, and how it’s already affecting ...
25 Lessons from 25 Years of Outdaring Gravity at Elevation
This year marks the 25th anniversary of Elevation. Founded in 1996 by Stephen Cocks, the company started ...
Sounds Good: How Marketers Make Sonic Branding Work
Finish this sentence:
The Best Brand Integrations from the 2020 Olympics
If you keep up with my blog posts, then you know I’m a big fan of disruptive ideas and non-traditional ...
Web3 Is Coming - What Does It Mean For Brands
This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on ...
How to Create a Killer Content Strategy for Your Event
Your venue is booked. Your speaker lineup is set. Your tickets are selling. It looks like you have ...
How To Grow Your Brand Through Creative Partnerships
When it comes to building a sustainable brand, it’s good to have friends. A unique brand personality is ...
Wide Format and Beyond: Breaking Past 16x9 Video To Make a Big Impact
1,920 pixels wide. 1,080 pixels tall. If you work with video, there’s a comfort to seeing those ...
A Brand Walks Into a Bar - The Use of Humor in Branding
The Funny Thing About Funny Things Humor is one of our most fundamental forms of communication. Within ...
In Brand Building, "Moments" Still Matter
There’s a great essay called “1,000 True Fans” that makes an interesting point: as a creator, all you ...
How To Set a Project Up For Success
The First Law of Mentat: “A process cannot be understood by stopping it. Understanding must move with ...
Five Ways Virtual Spaces are Transforming the Future
It seems like “virtual” has become the most ubiquitous adjective of the last year. Virtual learning, ...
Four Things You Must Consider When Planning a Hybrid Event
When will things get back to normal? That’s a question we’re all too familiar with these days. When can ...
Evergreen Design Trends
Trends have been coming and going since the beginning of time. From bell bottom jeans to skinny eyebrows ...
Is Audio Taking Over Social Media
What’s That Sound? It would appear that the newest technology flooding the internet, and social media in ...
What is Integrated Marketing?
Advertising is Based On _____________ Integrated Marketing is a bold, amorphous term (an essential ...
NFTs and Your Brand
And Then There Were NFTs If you take nothing else from this post, take this. The pace of innovation is ...
Elevation Glossary of Creative Terms
The creative industry is loaded with acronyms, sayings, phrases, and words that can seem a bit confusing ...
How to Promote Your Brand on TikTok
It is becoming increasingly clear that TikTok is taking over the social world. Although the app has been ...
Why Storytelling is Always the Future
If there’s anything true about people, it’s that we love stories. We eat them up. They entertain us, ...
A Guide to Brand Archetypes
Anyone involved with branding knows that we are well past the era where knowledge of a product or ...
The Strategy of Style
To paraphrase Charles Bukowski, “Style is everything.” It is the non-verbal clues that tell others about ...
Rebrand vs. Brand Refresh
While the terms rebranding and a brand refresh are sometimes used interchangeably, we think of a brand ...
How to Translate Your Brand's Story Into Content
As children, we learn stories. We connect with, and become characters in them. As we grow older, the ...
4 Keys to a Successful Creative Partnership
Creative partnerships between a studio and a brand go together like peanut butter and jelly. When they ...
Marketing: How we move forward
There's no doubt every industry has been a rollercoaster ride in 2020, but if you work in marketing or ...
The Elevation Guide to Best Practices for After Effects Toolkits
We are big believers in toolkits. Toolkits give clients the ability to independently implement graphics ...
Creating 3D Environments in Game-Changing Speed with Unreal Engine
As designers, it’s crucial for us to stay ahead of the curve when it comes to new and emerging design ...
A Zoom Call With the GOAT (Tom Brady): The ABC Virtual Upfront
Over the years, we’ve worked with many networks designing and producing upfront presentations, and they ...
Lights, Camera, COVID Safety Checks... Action!
No one can deny that we’re seeing some great innovations in the way of live action shooting during this ...
6 Storytelling Strategies from a Screenwriter
Storytelling has become a trend. With books like Storynomics, Stories That Stick, and Building A Story ...
Best Practices for Safe Live Action Shoots
One of the greatest challenges the entertainment and advertising industries face moving forward is how ...
The Future of Real-Time Animation is Here
Chances are that you already have the software for instantaneous character animation installed on your ...
4 Lessons From the Making of a Toy Commercial
Four serious lessons from a not-so-serious commercial.
Remotely Producing a Major Broadcast Spot
How we helped ABC and Toyota adjust their plans on the fly and say goodbye to Modern Family.
Uncertainty Calls for Empathy and Creativity
How to shift your strategy in uncertain times.
The Essential Guide to Elevating Your Digital Events
We love events. There’s something inspiring and uniting about people gathering from all over the world ...