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The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

Brands and Marketing in the Metaverse - Part 3: Community

Right now, we are building the infrastructure for the metaverse. Not just the hardware and software ...

How to Take Your Style to the Next Level

Ok. So you’ve come to a realization. Your design could be better. Maybe you’re working on a brand ...

Brands and Marketing in the Metaverse - Part 2: Commerce

The rise of the digital age has brought with it massive growth in countless industries and generated ...

Brands and Marketing in the Metaverse - Part 1: Overview

Welcome to the first installment in our 4 part series on the metaverse, and how it’s already affecting ...

25 Lessons from 25 Years of Outdaring Gravity at Elevation

This year marks the 25th anniversary of Elevation. Founded in 1996 by Stephen Cocks, the company started ...

The Best Brand Integrations from the 2020 Olympics

If you keep up with my blog posts, then you know I’m a big fan of disruptive ideas and non-traditional ...

Web3 Is Coming - What Does It Mean For Brands

This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on ...

How to Create a Killer Content Strategy for Your Event

Your venue is booked. Your speaker lineup is set. Your tickets are selling. It looks like you have ...

How To Grow Your Brand Through Creative Partnerships

When it comes to building a sustainable brand, it’s good to have friends. A unique brand personality is ...

Wide Format and Beyond: Breaking Past 16x9 Video To Make a Big Impact

1,920 pixels wide. 1,080 pixels tall. If you work with video, there’s a comfort to seeing those ...

A Brand Walks Into a Bar - The Use of Humor in Branding

The Funny Thing About Funny Things Humor is one of our most fundamental forms of communication. Within ...

In Brand Building, "Moments" Still Matter

There’s a great essay called “1,000 True Fans” that makes an interesting point: as a creator, all you ...

How To Set a Project Up For Success

The First Law of Mentat: “A process cannot be understood by stopping it. Understanding must move with ...

Five Ways Virtual Spaces are Transforming the Future

It seems like “virtual” has become the most ubiquitous adjective of the last year. Virtual learning, ...

Four Things You Must Consider When Planning a Hybrid Event

When will things get back to normal? That’s a question we’re all too familiar with these days. When can ...

Evergreen Design Trends

Trends have been coming and going since the beginning of time. From bell bottom jeans to skinny eyebrows ...

Is Audio Taking Over Social Media

What’s That Sound? It would appear that the newest technology flooding the internet, and social media in ...

What is Integrated Marketing?

Advertising is Based On _____________ Integrated Marketing is a bold, amorphous term (an essential ...

NFTs and Your Brand

And Then There Were NFTs If you take nothing else from this post, take this. The pace of innovation is ...

Elevation Glossary of Creative Terms

The creative industry is loaded with acronyms, sayings, phrases, and words that can seem a bit confusing ...

How to Promote Your Brand on TikTok

It is becoming increasingly clear that TikTok is taking over the social world. Although the app has been ...

Why Storytelling is Always the Future

If there’s anything true about people, it’s that we love stories. We eat them up. They entertain us, ...

A Guide to Brand Archetypes

Anyone involved with branding knows that we are well past the era where knowledge of a product or ...

The Strategy of Style

To paraphrase Charles Bukowski, “Style is everything.” It is the non-verbal clues that tell others about ...

Rebrand vs. Brand Refresh

While the terms rebranding and a brand refresh are sometimes used interchangeably, we think of a brand ...

How to Translate Your Brand's Story Into Content

As children, we learn stories. We connect with, and become characters in them. As we grow older, the ...

4 Keys to a Successful Creative Partnership

Creative partnerships between a studio and a brand go together like peanut butter and jelly. When they ...

Marketing: How we move forward

There's no doubt every industry has been a rollercoaster ride in 2020, but if you work in marketing or ...

The Elevation Guide to Best Practices for After Effects Toolkits

We are big believers in toolkits. Toolkits give clients the ability to independently implement graphics ...

Creating 3D Environments in Game-Changing Speed with Unreal Engine

As designers, it’s crucial for us to stay ahead of the curve when it comes to new and emerging design ...

A Zoom Call With the GOAT (Tom Brady): The ABC Virtual Upfront

Over the years, we’ve worked with many networks designing and producing upfront presentations, and they ...

Lights, Camera, COVID Safety Checks... Action!

No one can deny that we’re seeing some great innovations in the way of live action shooting during this ...

6 Storytelling Strategies from a Screenwriter

Storytelling has become a trend. With books like Storynomics, Stories That Stick, and Building A Story ...

Best Practices for Safe Live Action Shoots

One of the greatest challenges the entertainment and advertising industries face moving forward is how ...

The Future of Real-Time Animation is Here

Chances are that you already have the software for instantaneous character animation installed on your ...

4 Lessons From the Making of a Toy Commercial

Four serious lessons from a not-so-serious commercial.

Remotely Producing a Major Broadcast Spot

How we helped ABC and Toyota adjust their plans on the fly and say goodbye to Modern Family.

Uncertainty Calls for Empathy and Creativity

How to shift your strategy in uncertain times.

The Essential Guide to Elevating Your Digital Events

We love events. There’s something inspiring and uniting about people gathering from all over the world ...

Substituting Live Action for Design and Animation

Have to cancel your shoot? Desperate times call for creative measures. Here’s our guide with a few ideas ...