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The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

25 Lessons from 25 Years of Outdaring Gravity at Elevation

This year marks the 25th anniversary of Elevation. Founded in 1996 by Stephen Cocks, the company started ...

The Best Brand Integrations from the 2020 Olympics

If you keep up with my blog posts, then you know I’m a big fan of disruptive ideas and non-traditional ...

Web3 Is Coming - What Does It Mean For Brands

This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on ...

How to Create a Killer Content Strategy for Your Event

Your venue is booked. Your speaker lineup is set. Your tickets are selling. It looks like you have ...

How To Grow Your Brand Through Creative Partnerships

When it comes to building a sustainable brand, it’s good to have friends. A unique brand personality is ...

Wide Format and Beyond: Breaking Past 16x9 Video To Make a Big Impact

1,920 pixels wide. 1,080 pixels tall. If you work with video, there’s a comfort to seeing those ...

A Brand Walks Into a Bar - The Use of Humor in Branding

The Funny Thing About Funny Things Humor is one of our most fundamental forms of communication. Within ...

In Brand Building, "Moments" Still Matter

There’s a great essay called “1,000 True Fans” that makes an interesting point: as a creator, all you ...

How To Set a Project Up For Success

The First Law of Mentat: “A process cannot be understood by stopping it. Understanding must move with ...