The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

How to Receive Feedback Like a Creative Professional

Feedback is one of the most important aspects of a creative partnership. I’ve already written about how ...

The Keys to Giving Effective Creative Feedback

When it comes to creative partnerships, there are many skills that are necessary for success. Any ...

How Brands Are Getting NFTs Right

It’s been just over a year since the digital artist known as Beeple sold an NFT for $69 million dollars. ...

Glossary of Metaverse & Web3 Terms

AirDrop An airdrop, in the cryptocurrency world, is a marketing tactic that involves distributing coins ...

4 Tips to Help Your Presentation Take Flight

In school, most kids would grumble when the teacher would assign a presentation. While the rest of the ...

Style Over Realism: The Latest 3D Animation Trend

We are on the other side of the uncanny valley.

Nostalgia Branding: Bridging the Past and the Future

This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on ...

5 Fonts Every Designer Needs to Know

I love fonts. Currently, Font Book on my Mac says that I have 1,419 fonts on my computer. And that ...

Art + the Brain: How Mental Health and Creativity are Connected

For creatives, we may not be thinking about how the art we are creating or engaging with is having a ...

M&M Mascot Mess: 3 Rebranding Lessons to Help You Find the Sweet Spot

M&M’s made a mess last week, and for once it’s not because I dropped some in the seat of my car and ...

Purpose-Driven Advertising: How Brands Are Rethinking Social Media

The trend of purpose-driven advertising has been on the rise for a few years now and is only going to ...

Looking Ahead: Advertising Trends in 2022

2021 has been the year of digital resilience. The global pandemic changed the advertising world as we ...