--- title: Elevation Blog | rebrand/refresh development description: rebrand/refresh development | --- [![](https://blog.thisiselevation.com/hs-fs/hubfs/Elevation_Logo_ACC_blk-2.png?width=139&height=50&name=Elevation_Logo_ACC_blk-2.png)](https://thisiselevation.com/) - [Work](https://thisiselevation.com/#elevation-portfolio) - [About](https://thisiselevation.com/about-our-studio) - [Float](https://thisiselevation.com/float) - [Blog](https://blog.thisiselevation.com/) - [Contact](https://thisiselevation.com/contact) ### The Elevation Blog Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand. Who said hard work shouldn't also be fun? [![](https://blog.thisiselevation.com/hubfs/VISUAL%20IDENTITY.jpg)](https://blog.thisiselevation.com/the-power-of-visual-identity-more-than-meets-the-eye) # [The Power of Visual Identity: More Than Meets the Eye](https://blog.thisiselevation.com/the-power-of-visual-identity-more-than-meets-the-eye) Visual identity is one of the most crucial aspects of building a strong brand. Let’s face it: in the ... [Read More](https://blog.thisiselevation.com/the-power-of-visual-identity-more-than-meets-the-eye) [![Building-a-brand-core](https://blog.thisiselevation.com/hubfs/Guide%20to%20Brand%20Building%20-%20Planet%20Core.jpg)](https://blog.thisiselevation.com/building-a-brand-core-elevations-guide-to-brand-building-part-1) # [Building a Brand Core | Elevation's Guide to Brand Building Part 1](https://blog.thisiselevation.com/building-a-brand-core-elevations-guide-to-brand-building-part-1) A skyscraper needs a sturdy foundation. A towering oak needs deep roots. A Crunchwrap Supreme needs a ... [Read More](https://blog.thisiselevation.com/building-a-brand-core-elevations-guide-to-brand-building-part-1) [![Elevation-Guide to Brand Building](https://blog.thisiselevation.com/hubfs/Great%20Brands%20-%20Elevation%20Guide%20to%20Branding.jpg)](https://blog.thisiselevation.com/elevations-guide-to-brand-building) # [Elevation's Guide to Brand Building](https://blog.thisiselevation.com/elevations-guide-to-brand-building) How do you build a great brand? [Read More](https://blog.thisiselevation.com/elevations-guide-to-brand-building) [![](https://blog.thisiselevation.com/hubfs/Banner%20Template%20(1).png)](https://blog.thisiselevation.com/nostalgia-branding-bridging-the-past-and-the-future) # [Nostalgia Branding: Bridging the Past and the Future](https://blog.thisiselevation.com/nostalgia-branding-bridging-the-past-and-the-future) This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ... [Read More](https://blog.thisiselevation.com/nostalgia-branding-bridging-the-past-and-the-future) [![](https://blog.thisiselevation.com/hubfs/Banner%20Template.png)](https://blog.thisiselevation.com/3-rebrand-lessons-mms-mascots) # [M&M Mascot Mess: 3 Rebranding Lessons to Help You Find the Sweet Spot](https://blog.thisiselevation.com/3-rebrand-lessons-mms-mascots) M&M’s made a mess last week, and for once it’s not because I dropped some in the seat of my car and ... [Read More](https://blog.thisiselevation.com/3-rebrand-lessons-mms-mascots) [![](https://blog.thisiselevation.com/hubfs/Rebrand%20Checklist%20Header-1.png)](https://blog.thisiselevation.com/10-questions-to-ask-before-your-rebrand) # [10 Questions to Ask Before Your Rebrand](https://blog.thisiselevation.com/10-questions-to-ask-before-your-rebrand) There are two constants in business: change and rebrands. [Read More](https://blog.thisiselevation.com/10-questions-to-ask-before-your-rebrand) [![](https://blog.thisiselevation.com/hubfs/denisse-leon-n4BDkIEls78-unsplash.jpg)](https://blog.thisiselevation.com/sounds-good-how-marketers-make-sonic-branding-work) # [Sounds Good: How Marketers Make Sonic Branding Work](https://blog.thisiselevation.com/sounds-good-how-marketers-make-sonic-branding-work) Finish this sentence: [Read More](https://blog.thisiselevation.com/sounds-good-how-marketers-make-sonic-branding-work) [![A Brand Walks Into a Bar - The Use of Humor in Branding](https://blog.thisiselevation.com/hubfs/GettyImages-1226953860.jpeg)](https://blog.thisiselevation.com/a-brand-walks-into-a-bar-the-use-of-humor-in-branding) # [A Brand Walks Into a Bar - The Use of Humor in Branding](https://blog.thisiselevation.com/a-brand-walks-into-a-bar-the-use-of-humor-in-branding) The Funny Thing About Funny Things Humor is one of our most fundamental forms of communication. Within ... [Read More](https://blog.thisiselevation.com/a-brand-walks-into-a-bar-the-use-of-humor-in-branding) [![In-Brand-Building-Moments-Still-Matter](https://blog.thisiselevation.com/hubfs/kristian-egelund-wwqRpSNBPq4-unsplash.jpg)](https://blog.thisiselevation.com/in-brand-building-moments-still-matter) # [In Brand Building, "Moments" Still Matter](https://blog.thisiselevation.com/in-brand-building-moments-still-matter) There’s a great essay called “1,000 True Fans” that makes an interesting point: as a creator, all you ... [Read More](https://blog.thisiselevation.com/in-brand-building-moments-still-matter) [![The 12 Brand Archetypes](https://blog.thisiselevation.com/hubfs/01_Header.jpg)](https://blog.thisiselevation.com/a-guide-to-brand-archetypes) # [A Guide to Brand Archetypes](https://blog.thisiselevation.com/a-guide-to-brand-archetypes) Anyone involved with branding knows that we are well past the era where knowledge of a product or ... [Read More](https://blog.thisiselevation.com/a-guide-to-brand-archetypes) [![](https://blog.thisiselevation.com/hubfs/Screen%20Shot%202020-10-14%20at%2011.24.01%20AM.png)](https://blog.thisiselevation.com/rebrand-vs.-brand-refresh) # [Rebrand vs. Brand Refresh](https://blog.thisiselevation.com/rebrand-vs.-brand-refresh) While the terms rebranding and a brand refresh are sometimes used interchangeably, we think of a brand ... [Read More](https://blog.thisiselevation.com/rebrand-vs.-brand-refresh) [All posts](https://blog.thisiselevation.com/all) 404.221.1705 © Elevation 2023 | [Press](https://thisiselevation.com/press) | [Privacy](https://thisiselevation.com/privacy-policy)