The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

Nostalgia Branding: Bridging the Past and the Future

This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on ...

M&M Mascot Mess: 3 Rebranding Lessons to Help You Find the Sweet Spot

M&M’s made a mess last week, and for once it’s not because I dropped some in the seat of my car and ...

10 Questions to Ask Before Your Rebrand

There are two constants in business: change and rebrands.

A Brand Walks Into a Bar - The Use of Humor in Branding

The Funny Thing About Funny Things Humor is one of our most fundamental forms of communication. Within ...

In Brand Building, "Moments" Still Matter

There’s a great essay called “1,000 True Fans” that makes an interesting point: as a creator, all you ...

A Guide to Brand Archetypes

Anyone involved with branding knows that we are well past the era where knowledge of a product or ...

Rebrand vs. Brand Refresh

While the terms rebranding and a brand refresh are sometimes used interchangeably, we think of a brand ...