Brett Rakestraw

Brett is the Director of Strategy at Elevation - a creative company. He's currently looking for a home in the metaverse, and he's a 'jpeg collector.'

Web3 Is Coming - What Does It Mean For Brands

This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ...

When it comes to building a sustainable brand, it’s good to have friends. A unique brand personality is ...

The Funny Thing About Funny Things Humor is one of our most fundamental forms of communication. Within ...

What’s That Sound? It would appear that the newest technology flooding the internet, and social media in ...

And Then There Were NFTs If you take nothing else from this post, take this. The pace of innovation is ...

Anyone involved with branding knows that we are well past the era where knowledge of a product or ...

While the terms rebranding and a brand refresh are sometimes used interchangeably, we think of a brand ...