Brett Rakestraw
Recent Posts
How to Stay Curious: The Rise of AI Image Generation
This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on The ...
Meta-virtual worlds: An overview of The Sandbox
Any definition of the eventual metaverse includes the emergence of 3D modeled virtual world platforms to ...
Meta-virtual worlds: An overview of Decentraland
The first question that comes up when discussing the metaverse is generally, “what is the metaverse?” ...
The dawn of great AI image creation is here. What does it mean for the future of design?
When I saw the early tests for AI image generation using text prompts, I was both excited and ...
Building a web3 native brand: A deep dive into Doodles
When the NFT craze began to take off in the spring of 2021, most people didn’t know that NFTs had been ...
How Brands Are Getting NFTs Right
It’s been just over a year since the digital artist known as Beeple sold an NFT for $69 million dollars. ...
Nostalgia Branding: Bridging the Past and the Future
This post written by Elevation's Creative Strategy Director, Brett Rakestraw, was originally published ...
Brands and Marketing in the Metaverse - Part 4: Brand Activations
In part two of our series, we covered commerce in the metaverse. In part three, we talked about ...
Brands and Marketing in the Metaverse - Part 3: Community
Right now, we are building the infrastructure for the metaverse. Not just the hardware and software ...
Brands and Marketing in the Metaverse - Part 2: Commerce
The rise of the digital age has brought with it massive growth in countless industries and generated ...