The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

Brett Rakestraw

Brett Rakestraw
Brett is the Director of Strategy at Elevation - a creative company. He's currently looking for a home in the metaverse, and he's a 'jpeg collector.'
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Recent Posts

Brands and Marketing in the Metaverse - Part 4: Brand Activations

In part two of our series, we covered commerce in the metaverse. In part three, we talked about ...

Brands and Marketing in the Metaverse - Part 3: Community

Right now, we are building the infrastructure for the metaverse. Not just the hardware and software ...

Brands and Marketing in the Metaverse - Part 2: Commerce

The rise of the digital age has brought with it massive growth in countless industries and generated ...

Brands and Marketing in the Metaverse - Part 1: Overview

Welcome to the first installment in our 4 part series on the metaverse, and how it’s already affecting ...

Web3 Is Coming - What Does It Mean For Brands

This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on ...

How To Grow Your Brand Through Creative Partnerships

When it comes to building a sustainable brand, it’s good to have friends. A unique brand personality is ...

A Brand Walks Into a Bar - The Use of Humor in Branding

The Funny Thing About Funny Things Humor is one of our most fundamental forms of communication. Within ...

Is Audio Taking Over Social Media

What’s That Sound? It would appear that the newest technology flooding the internet, and social media in ...

NFTs and Your Brand

And Then There Were NFTs If you take nothing else from this post, take this. The pace of innovation is ...

A Guide to Brand Archetypes

Anyone involved with branding knows that we are well past the era where knowledge of a product or ...