The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

Brett Rakestraw

Brett Rakestraw
Brett is the Director of Strategy at Elevation - a creative company. He's currently looking for a home in the metaverse, and he's a 'jpeg collector.'
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Recent Posts

How to Stay Curious: The Rise of AI Image Generation

This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on The ...

Meta-virtual worlds: An overview of The Sandbox

Any definition of the eventual metaverse includes the emergence of 3D modeled virtual world platforms to ...

Meta-virtual worlds: An overview of Decentraland

The first question that comes up when discussing the metaverse is generally, “what is the metaverse?” ...

The dawn of great AI image creation is here. What does it mean for the future of design?

When I saw the early tests for AI image generation using text prompts, I was both excited and ...

Building a web3 native brand: A deep dive into Doodles

When the NFT craze began to take off in the spring of 2021, most people didn’t know that NFTs had been ...

How Brands Are Getting NFTs Right

It’s been just over a year since the digital artist known as Beeple sold an NFT for $69 million dollars. ...

Nostalgia Branding: Bridging the Past and the Future

This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on ...

Brands and Marketing in the Metaverse - Part 4: Brand Activations

In part two of our series, we covered commerce in the metaverse. In part three, we talked about ...

Brands and Marketing in the Metaverse - Part 3: Community

Right now, we are building the infrastructure for the metaverse. Not just the hardware and software ...

Brands and Marketing in the Metaverse - Part 2: Commerce

The rise of the digital age has brought with it massive growth in countless industries and generated ...

Brands and Marketing in the Metaverse - Part 1: Overview

Welcome to the first installment in our 4 part series on the metaverse, and how it’s already affecting ...

Web3 Is Coming - What Does It Mean For Brands

This post written by Elevation's Director of Strategy, Brett Rakestraw, was originally published on ...