The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?


Recent Posts

The Power of Visual Identity: More Than Meets the Eye

Visual identity is one of the most crucial aspects of building a strong brand. Let’s face it: in the ...

Brand Orbit Through Strategic Content | Elevation's Guide to Brand Building Part 3

Do you know what really takes branding to the next level? An engaged audience.

Building a Brand Core | Elevation's Guide to Brand Building Part 1

A skyscraper needs a sturdy foundation. A towering oak needs deep roots. A Crunchwrap Supreme needs a ...

Elevation's Guide to Brand Building

How do you build a great brand?

Glossary of Metaverse & Web3 Terms

AirDrop An airdrop, in the cryptocurrency world, is a marketing tactic that involves distributing coins ...

25 Lessons from 25 Years of Outdaring Gravity at Elevation

This year marks the 25th anniversary of Elevation. Founded in 1996 by Stephen Cocks, the company started ...

Elevation Glossary of Creative Terms

The creative industry is loaded with acronyms, sayings, phrases, and words that can seem a bit confusing ...

How to Translate Your Brand's Story Into Content

As children, we learn stories. We connect with, and become characters in them. As we grow older, the ...

Best Practices for Safe Live Action Shoots

One of the greatest challenges the entertainment and advertising industries face moving forward is how ...

4 Lessons From the Making of a Toy Commercial

Four serious lessons from a not-so-serious commercial.

Remotely Producing a Major Broadcast Spot

How we helped ABC and Toyota adjust their plans on the fly and say goodbye to Modern Family.