The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

Purpose-Driven Advertising: How Brands Are Rethinking Social Media

The trend of purpose-driven advertising has been on the rise for a few years now and is only going to ...

Looking Ahead: Advertising Trends in 2022

2021 has been the year of digital resilience. The global pandemic changed the advertising world as we ...

Reasons Why Company Culture Matters For Your Branding

The world of branding and marketing creativity is pretty special. Since we deal in the currency of pop ...

The Best Brand Integrations from the 2020 Olympics

If you keep up with my blog posts, then you know I’m a big fan of disruptive ideas and non-traditional ...

What is Integrated Marketing?

Advertising is Based On _____________ Integrated Marketing is a bold, amorphous term (an essential ...

How to Translate Your Brand's Story Into Content

As children, we learn stories. We connect with, and become characters in them. As we grow older, the ...

4 Lessons From the Making of a Toy Commercial

Four serious lessons from a not-so-serious commercial.

Remotely Producing a Major Broadcast Spot

How we helped ABC and Toyota adjust their plans on the fly and say goodbye to Modern Family.

Uncertainty Calls for Empathy and Creativity

How to shift your strategy in uncertain times.

Substituting Live Action for Design and Animation

Have to cancel your shoot? Desperate times call for creative measures. Here’s our guide with a few ideas ...