The Elevation Blog

Welcome, adventurer! The Elevation Blog is where we share our expertise and experience to help you unleash your creativity and soar higher. Learn about the techniques, strategies, and skills that are needed to take your creative to the next level. Create content that engages your audience, furthers your goals, and elevates your brand.

Who said hard work shouldn't also be fun?

The Strategy of Style

To paraphrase Charles Bukowski, “Style is everything.” It is the non-verbal clues that tell others about ...

Rebrand vs. Brand Refresh

While the terms rebranding and a brand refresh are sometimes used interchangeably, we think of a brand ...

How to Translate Your Brand's Story Into Content

As children, we learn stories. We connect with, and become characters in them. As we grow older, the ...

4 Keys to a Successful Creative Partnership

Creative partnerships between a studio and a brand go together like peanut butter and jelly. When they ...

Marketing: How we move forward

There's no doubt every industry has been a rollercoaster ride in 2020, but if you work in marketing or ...

The Elevation Guide to Best Practices for After Effects Toolkits

We are big believers in toolkits. Toolkits give clients the ability to independently implement graphics ...

Creating 3D Environments in Game-Changing Speed with Unreal Engine

As designers, it’s crucial for us to stay ahead of the curve when it comes to new and emerging design ...

A Zoom Call With the GOAT (Tom Brady): The ABC Virtual Upfront

Over the years, we’ve worked with many networks designing and producing upfront presentations, and they ...

Lights, Camera, COVID Safety Checks... Action!

No one can deny that we’re seeing some great innovations in the way of live action shooting during this ...

6 Storytelling Strategies from a Screenwriter

Storytelling has become a trend. With books like Storynomics, Stories That Stick, and Building A Story ...

Best Practices for Safe Live Action Shoots

One of the greatest challenges the entertainment and advertising industries face moving forward is how ...

The Future of Real-Time Animation is Here

Chances are that you already have the software for instantaneous character animation installed on your ...